One thing to keep an eye out for is proxy servers. Sites like and are good resources to turn to. Once you discover a potentially fraudulent IP address, you should always perform a quick check of the IP on a site to see who it belongs to. It takes note about all the features of the device being used to access your site such as type of computer or device, internet browser, software, and more. Lastly, user agent really is useful for identifying whether someone on a particular IP is the same person. If you see an IP address with a bunch of click timestamps but no action timestamps, then that is likely click fraud. The action timestamp is the time when that person completed an action on your site. The click timestamp is the time when someone arrives on your site after clicking an ad. The necessity for the IP address is pretty self-explanatory, but why do you need the other three? Click timestamp and action timestamp should be used together because you want to see the IP addresses which are arriving at your site by clicking on an ad, but not converting or rarely converting. In order to track click fraud with your internal reporting, there are a few pieces of information you’ll want to ensure you collect: Knowing this information can help you adjust your bidding to favor terms that are more likely to result in a sale. Internal reporting would tell you if that lead became a sale. In general, it’s always good to have internal reporting in some form, regardless of whether you think you have click fraud, because while Google can only tell you if a click became a lead.
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If you elect to go the DIY route, here’s Evan’s two cents on how to go about it:įirstly, you will need internal reporting.
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Evan explained that, depending on the time and resources you can commit to monitoring click fraud, you can approach the problem one of two ways: through manual analysis or an automated solution. Welp, before you launch into a full-on bout of paranoia, let me reassure you that there is a TON you can do to identify whether you are a victim of click fraud! To get the full rundown, I turned to WordStream’s Evan Cummins to see what our marketing services team is doing to monitor their clients’ accounts. So now that you know the ins and outs of click fraud, you’re probably wondering whether malicious clicks are happening in YOUR account.
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